Marketing Manager, GTM

5+ years of experience in B2B SaaS marketing Ideally in product marketing or go-to-market roles Strong strategic thinker and storyteller Skilled at working cross-functionally and influencing without authority Thrives in fast-paced, 0→1 or evolving product environments Bonus: Familiarity with construction, real estate, fintech, or industrial software

Own the GTM strategy for the OGC segment Develop clear, persona-driven messaging Build a differentiated narrative for Built's value Lead product and feature launches Plan and execute integrated marketing campaigns Conduct customer research and competitive analysis Define KPIs for the segment and measure impact