Principal Integrated Campaign Manager

9+ years of B2B marketing experience At least 2 years of deep expertise in integrated campaign management Proven ability to market to B2B marketers within the tech/SaaS industry Familiarity with Salesforce, marketing automation, paid media, and reporting tools Demonstrated success independently leading complex, multi-channel campaigns Strong ability to translate company strategy and market insights into unified campaign stories Advanced analytical skills Skilled in building repeatable campaign frameworks, processes, and templates Strong cross-functional leadership and influencing skills

Own campaign theme brainstorming, validation, and narrative development. Define measurable campaign objectives, KPIs, and budgets. Collaborate with product marketing to refine ICPs, personas, and audience segments. Partner with creative leads and content owners to shape campaign look and feel. Coordinate with channel leads, sales enablement, operations, and leadership. Lead campaign build check-ins, QA infrastructure, and oversee launch readiness. Deliver post-mortems and campaign look backs.