Marketing Consultant

Minimum of 5+ years of experience as a client-facing marketing consultant Comfortable working in highly matrixed and fast-paced environments Strong written and verbal communication skills Results-driven mindset with a sense of urgency Proven ability to develop and maintain strong professional relationships Quick to grasp new concepts, tools, and industry trends Demonstrated ability to take full ownership of projects, working independently with minimal oversight Two to three years of recent experience supporting Microsoft as a contractor or consultant (preferred) Exposure to data-driven decision-making, campaign analytics, and performance measurement (preferred) Interest in how artificial intelligence is transforming marketing strategies and customer engagement (preferred) Familiarity with tools and strategies that support sales teams (preferred) Understanding of regional sales strategies, customer engagement, and product launch execution (preferred)

Developing and executing go-to-market strategies for product launches and campaigns. Managing integrated marketing campaigns across digital, social, email, and paid media channels. Leading cross-functional marketing initiatives with product marketing, sales, and engineering teams. Establishing marketing processes to streamline campaign execution and improve efficiency. Conducting market research to identify audience insights, competitive positioning, and industry trends. Monitoring customer engagement metrics and marketing performance to optimize strategies. Crafting compelling messaging and value propositions tailored to target audiences. Overseeing content marketing efforts, including blogs, case studies, whitepapers, and video scripts. Executing email marketing campaigns with audience segmentation, A/B testing, and automation. Optimizing digital advertising campaigns across search, display, and paid social platforms. Maintaining strong stakeholder communication to align marketing efforts with business goals. Preparing marketing reports and dashboards to showcase campaign effectiveness and ROI. Leading demand generation and lead nurturing initiatives to drive conversions. Developing customer journey strategies to enhance engagement and retention.