Data Analyst

5+ years of proven experience in marketing analytics or a related field. Advanced SQL skills for querying large-scale, complex datasets efficiently and accurately. Solid understanding of statistical concepts (regression, hypothesis testing, statistical significance, time series analysis). Proactive, self-driven mindset with the ability to identify opportunities and push initiatives forward. Strong collaboration skills and the ability to work cross-functionally. Excellent communication skills for translating complex analytics into clear business insights. Experience with BI tools (Looker, Tableau, etc.) for building actionable dashboards and reports. Strong analytical background in funnel analysis, campaign performance evaluation, and customer segmentation.

Serve as the data focal point for the Marketing team, translating business needs into actionable insights. Develop and maintain complex SQL queries, dashboards, and reports to track key marketing KPIs (conversion rates, ROAS, CPA, etc.). Conduct ad-hoc analyses and deep dives to identify trends, measure campaign effectiveness, and optimize performance (user journey, attribution models). Analyze marketing funnels, user behaviors, and experiments to recommend actionable improvements. Collaborate with cross-functional stakeholders to align on objectives and share findings that inform decisions. Stay up to date with marketing analytics best practices and emerging industry trends.