Analyze marketing and product data to identify trends, patterns, and opportunities for optimization. Design and maintain dashboards and visual reports using BI tools (Looker Studio, Tableau, Power BI). Participate in building analytical and forecasting models based on product, financial, and behavioral data. Prepare technical documentation and maintain data dictionaries for the analytics function. Support automation of analytical processes, reporting pipelines, and recurring workflows. Collaborate with product, marketing, and engineering teams to ensure data accuracy and alignment. Present insights to stakeholders in a structured, clear, and actionable format.