Content Enablement Strategist

5+ years of experience in sales enablement, content marketing, product marketing or similar B2B or B2B2C marketing. 3+ years in healthcare, benefits, or enterprise software. B2B enterprise sales support experience – preferably supporting complex sales cycles in healthcare, benefits, or HR technology. Exceptional content creation and storytelling skills – ability to distill complex concepts into compelling, executive-ready narratives. Sales enablement expertise including training development, content governance, and sales process optimization. Analytical mindset to measure content performance, track usage, and optimize assets based on sales feedback. Cross-functional collaboration skills to work effectively with Sales, Marketing, Product, and Clinical teams. Project management capabilities to manage multiple content initiatives simultaneously. Healthcare, benefits industry or healthcare-oriented management consulting knowledge preferred.

Build scalable sales enablement content including pitch decks, one-pagers, competitive battlecards, ROI calculators, and executive briefings. Partner closely with Sales Enablement to develop training materials, playbooks, and certification programs. Create executive-level storytelling assets that communicate Maven's clinical outcomes, business impact, and competitive differentiation. Develop and maintain content governance standards ensuring brand consistency, clinical accuracy, and compliance. Collaborate with Product Marketing teams to translate complex product capabilities into compelling sales narratives. Work with sales and customer success to track content performance, usage analytics, and sales impact. Lead content strategy for major sales initiatives, executive briefing centers, and enterprise prospect presentations. Partner with Clinical & Research teams to develop evidence-based content that demonstrates Maven's outcomes and ROI.