Paid Media Specialist - Contractor
Company:BambooHR
Location:United States
Languages:English
Seniority level:Junior, 1+ year
Experience:1+ year
Skills:
Project ManagementData AnalysisGoogle AnalyticsTableauCommunication SkillsAnalytical SkillsCollaborationMicrosoft ExcelAttention to detailOrganizational skillsReportingBudgetingMarketingLead GenerationDigital MarketingCRMAnalytical thinkingA/B testing
Requirements:
1+ year of experience in demand generation, media planning, or digital marketing (B2B or SaaS preferred). Strong understanding of paid media fundamentals, especially third-party, content-based, or co-marketing programs. Excellent project management and organizational skills. Analytical thinker with the ability to turn performance data into actionable insights. Clear, professional communicator who collaborates well across teams. Self-starter who thrives in a fast-paced, evolving marketing environment. Strong proficiency in campaign tracking and data hygiene (UTMs, lead source consistency, and pipeline attribution). Experience analyzing campaign performance in dashboards or spreadsheets (e.g., Tableau, Google Sheets, or Excel).
Responsibilities:
Plan and execute paid media programs across content syndication, sponsored webinars, email newsletters, and industry publications. Manage relationships with media vendors and publishers. Coordinate campaign logistics, including creative submissions, landing page setup, tracking, and reporting. Monitor performance across channels and vendors, identify trends, and make recommendations. Partner with content, brand, and product marketing teams to align messaging and objectives. Track spend and performance across programs. Support audience segmentation and campaign strategy. Assist in vendor contract management and onboarding.
