Sr. Sales Director - CPG Measurement
I
InMarketCPG Measurement
United States, EST, PSTFull-TimeSenior
Salary150345 - 175000 USD per year
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Job Details
- Languages
- English
- Experience
- 5+ years
- Required Skills
- LeadershipBusiness DevelopmentData AnalysisProduct ManagementGoogle AnalyticsCross-functional Team LeadershipAmplitude AnalyticsTableauStrategyBehavioral scienceNegotiationPresentation skillsData visualizationMarketingLead GenerationAccount ManagementClient relationship managementRelationship managementSales experienceMarket ResearchCRM
Requirements
- 5+ years of previous sales experience at a measurement or location advertising company
- Experience managing strategic partnerships
- Excellent listener with proven ability to translate client needs into product solutions
- Existing client/agency relationships within the CPG vertical preferred
- Previous Measurement sales experience
Responsibilities
- Hold and develop key relationships across top agencies and brands
- Deliver sales lift analyses for CPG clients, advising on campaign performance and providing data-driven optimization recommendations
- Develop and present audience segmentation insights using loyalty and transactional data to guide CPG brands’ activation strategies
- Directly manage and cultivate assigned customer lists from prospecting to farm resulting in meeting or exceeding target sales
- Collaborate with sales leadership to position the InMarket offering to world class agencies and brands
- Maintain Salesforce timely and accurately to allow for accurate sales projections
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