SVP, Head of Audience and Growth

NOT STATED

Define and execute a strategy for audience expansion and enrichment. Set targets for audience growth aligned with company objectives. Own definition and measurement of target audiences. Develop and drive KPIs for different business parts. Lead thinking on distribution, including AI-powered channels. Define and execute platform approach, including partnerships. Build and optimize acquisition, retention, and engagement programs. Deploy traditional audience development and Growth tactics. Grow loyalty and reduce churn through various tactics. Enhance audience knowledge to drive value. Build out Axios-expert-centered paid memberships. Partner with Product on audience-facing monetization opportunities. Manage systems for gathering, analyzing, and sharing audience insights. Oversee audience members using various research methods. Build and lead a multidisciplinary audience team. Be a highly-effective cross-functional leader. Foster a culture built around automation, simplicity, and measurable impact.