Director of Performance Marketing (Remote)

10+ years of related professional experience. 8+ years experience owning in-house DTC performance marketing programs in a sophisticated or growth environment with $50M+ annual budgets across 3+ material channels (core channels - paid search, paid social, affiliates). 5+ years managing people with at least 2+ years managing a team of 3+. Demonstrated track record of experience driving material growth in user acquisition from paid media DTC channels. Demonstrated track record launching and scaling new user acquisition channels / programs in D2C paid marketing. Expert using different marketing measurement approaches - marketing mix modeling, multi touch attribution, incrementality testing. Experience onboarding and working with high performing external marketing agencies. Ownership of brand / awareness media strategy, budgets, and execution. Experience in healthcare (or other highly regulated industry) or in a marketplace business model. Marketing operations background with experience building and expanding martech stack and toolset.

Lead the paid media and performance marketing strategy across the full DTC funnel for patient marketing. Drive scalable growth with strong ROI discipline across a nine-figure budget. Build and lead a high-performing team. Manage agency partners. Oversee performance and brand paid media programs. Partner with analytics to implement modern measurement and experimentation frameworks (MMM, attribution, incrementality testing). Plan, forecast, and report on channel performance. Scale patient starts efficiently. Continuously test creative, targeting, bidding, and new channels. Collaborate with brand, product, engineering, and finance teams.