Staff MarTech Engineer

7+ years in Software Engineering or Data Engineering, with at least 4 years in MarTech/AdTech. Deep, hands-on expert knowledge of AppsFlyer (SDK implementation, S2S API, validation rules, fraud protection). Proficiency in JavaScript/TypeScript for web tracking. Familiarity with Swift/Kotlin for debugging mobile SDK integrations. Strong SQL skills for data validation. Experience implementing Conversion APIs (CAPI) for Meta, TikTok Events API, and Google Offline Conversions. Expert-level mastery of Google Tag Manager (GTM) for Web and Server-side containers. Deep understanding of the mobile attribution waterfall, SKAdNetwork, IDFA, GAID, and deep linking technologies.

Design and maintain end-to-end data telemetry strategy across iOS, Android, and Web. Lead technical implementation of Mobile Measurement Partners (MMPs) like AppsFlyer and analytics suites like Firebase. Architect Server-to-Server (S2S) integrations for Meta, TikTok, and Google. Manage deep linking infrastructure. Ensure measurement accuracy across Apple Search Ads, Google Search, and social channels. Debug complex attribution discrepancies. Implement and manage SKAdNetwork (SKAN) and Privacy Sandbox strategies. Serve as technical guardian of user privacy, ensuring compliance with GDPR, CCPA, and ATT. Manage Consent Management Platforms (CMP). Act as technical lead: mentor junior engineers, code review, set standards for event taxonomy. Partner with Marketing stakeholders to translate business requirements into technical specifications.