Category & Market Insights Manager (gn)

Completed university degree in Business Administration, Market Research, or similar. At least 2 years of experience in Category Management, Insights Management, Market Research, or comparable positions. Preferably knowledge of market research tools such as YouGov and Nielsen. Analytical mindset and experience in interpreting complex data and translating it into actionable insights. Strong communication and presentation skills, ability to explain complex topics clearly. Negotiation-level fluency in German and English.

Analyze market and category performance (distribution, rotation, market share, growth drivers). Develop category strategies for internal interfaces. Monitor competitor activities, market changes, and trends. Derive persuasive retailer arguments from analyses, shopper insights, and market data. Collaborate with brand organizations, trade marketing, and sales to implement insights. Manage end-to-end category management projects, including acquisition, analysis, and client presentations with recommendations on assortment optimization, shelf layout, promotions, and communication.