Continuously optimize PPC campaigns based on KPIs and provide weekly reports (Germany & International). Develop and scale cross-channel campaign strategies for Sponsored Products, Sponsored Brands, and Sponsored Display Ads. Independently manage all campaign processes including bid management, budget allocation, keyword research, and targeting optimization. Conduct regular in-depth performance analyses based on relevant KPIs and derive actionable recommendations. Prepare data-based reports and insights for stakeholders and present them appropriately. Confidently use common tools such as Helium10, PacVue, or Keepa. Work structured with Excel (e.g., Pivot tables) to analyze complex campaign structures and data models.