Senior Director, Revenue Marketing
Company:Fleetio
Location:USA
Languages:English
Seniority level:Director, 10-15+ years
Experience:10-15+ years
Skills:
LeadershipArtificial IntelligenceData AnalysisGoogle AnalyticsJiraProduct OperationsCross-functional Team LeadershipProduct DevelopmentStrategyJQLBusiness OperationsProduct AnalyticsContent creationContent managementSEOMentoringReportingData visualizationMarketingTeam managementLead GenerationDigital MarketingCRMSaaSA/B testing
Requirements:
10–15+ years of experience in B2B SaaS marketing, leading pipeline-focused teams. Proven track record of driving 30%+ YoY pipeline growth. Analytical builder, comfortable operating in complexity. Deep experience with web performance, SEO, email nurture, and digital advertising. Hands-on leader who teaches by doing. Skilled at collaborating with Ops and leveraging AI/automation. Comfortable presenting to executives and partnering with Sales.
Responsibilities:
Own the marketing pipeline number across SMB, MM, and ENT segments. Build a predictable, data-backed revenue engine. Implement and evolve a performance framework. Drive alignment across Demand Gen, Digital, and Lifecycle teams. Lead web, content, SEO, and digital channels. Oversee lifecycle and nurture programs. Build and optimize integrated campaigns. Drive a culture of performance, accountability, and optimization. Collaborate with Marketing Ops to leverage AI and automation. Implement industry best practices around full-funnel analytics. Own reporting cadence to ELT. Act as a player-coach. Build and develop a high-performing marketing team. Partner with the CMO. Build a continuous learning culture. Expand scope to include Field Marketing, ABM, and Events Strategy.
