Sr. Product Marketing Manager - Digital Twin

5+ years of experience in product, industry, or corporate marketing; communications; business development; consulting; or similar field Proven verbal and written communications skills Strong interpersonal skills Experience with current marketing software, systems, and tools Understanding of common marketing concepts and best practices Strong project management and problem-solving skills Self-starter, detail- and task-oriented Ability to travel 10-20% Bachelor's in business, marketing, or related field

Develop go-to-market strategies for Esri products Spearhead communication strategy for product changes Understand user and buyer needs to create personas, positioning, and messaging Lead product launches, releases, and enablement Partner with cross-functional teams to communicate product information Create engaging content (web pages, videos, case studies, etc.) Provide insight into competitive capabilities Develop and monitor key performance indicators