Founding Growth Marketer (SPCloser)

5+ years in growth, demand generation or full-stack B2B Saas marketing including experience as first or early marketing hire working closely with founders. A scrappy, experiment-driven marketer who thrives in early-stage ambiguity and turns data, insights, and creativity into scalable growth. Energized by building from scratch and comfortable prioritizing ruthlessly with limited time and budget. A hands-on individual contributor who loves writing copy, building landing pages, setting up workflows, and digging into dashboards. Strong bias to action – you’d rather ship a good-enough experiment and learn than polish a campaign for months. Fluent with AI-powered marketing tools. Comfortable with HubSpot or similar CRMs, including automation, email, analytics, and lifecycle management. Experienced working with freelancers, designers, and content partners in fast-moving environments. Proven track record creating high-performing content across blog, social, email, and ad channels. Analytical mindset – comfortable with A/B testing, funnel analysis, and KPI reporting. Strong communicator with excellent writing, editing, and presentation skills. Team-oriented, adaptable, and energized by building something new from the ground up.

Be SPCloser’s first marketing hire and key member of the early team, helping refine ICPs, value propositions, and go-to-market for SMB in-home sales. Design and run experiments that drive customer acquisition and activation across PLG and founder-led sales channels. Own the self-serve sign-up and onboarding funnel, running experiments to improve activation, time-to-value, and trial-to-paid conversion. Interview customers and prospects to understand workflows, objections, and language – and turn insights into messaging and campaigns. Run a steady cadence of small experiments across website, email, and in-product touchpoints, doubling down on what works. Set up and maintain a lightweight but reliable growth stack (Webflow, HubSpot, analytics) to track the funnel and guide decisions. Test and scale a focused mix of paid channels (Google, Meta, LinkedIn) once messaging and ICP are validated, using freelancers or agencies where it adds leverage. Define and refine ICPs and buying journeys across self-serve and sales-assisted paths to keep marketing, product, and sales aligned. Use product usage and CRM data to identify high-intent signals and trigger lifecycle campaigns that drive expansion, referrals, and upsell. Plan and produce organic content: social posts, articles, newsletters –that educates and drives engagement, especially on LinkedIn. Partner with industry associations to co-create content, host webinars, and activate member networks. Analyze performance across analytics tools and iterate continuously. Contribute to our content engine with playbooks, customer stories, how-tos, and practical resources. Use AI tools to streamline content creation and marketing automation.