Drive growth of signups and pipeline primarily through inbound channels Own key inbound channels including SEO/GEO, social, referrals, and product virality Develop and execute integrated campaigns Manage organic inbound channels (SEO/GEO, social, referrals, partnerships, email marketing) Manage paid channels (performance, sponsorships, events) Optimize full funnel performance (website conversion, onboarding, activation) Execute email nurturing and newsletters Analyze and report on campaign and channel performance