Growth Marketer
Company:Petra Brands
Location:USA, Canada
Languages:English
Seniority level:Lead, 3+ years
Experience:3+ years
Skills:
Data AnalysisShopifyGoogle AnalyticsDigital MarketingA/B testingCRM
Requirements:
3+ years of hands-on experience in Growth Marketing, Performance Marketing, or Acquisition role within DTC E-commerce or CPG brands. Proven success managing and scaling paid channels (Meta Ads, Google Ads, TikTok/Pinterest Ads). Expertise in email/SMS marketing strategy and automation. Highly analytical and data-driven, comfortable with Google Analytics 4 (GA4), Shopify, and CRM/BI systems. Ability to drive strategic outcomes and manage multiple projects efficiently within 20-25 hours per week. Deep understanding of the consumer and retail landscape, especially in the US and/or Canada. High level of autonomy, results-oriented, strong communication skills.
Responsibilities:
Design and execute omnichannel strategy for retail and DTC channels. Manage and optimize all paid media campaigns across Meta, Google, TikTok, Pinterest. Implement Conversion Rate Optimization (CRO) on DTC landing pages, product pages, and checkout flows. Develop and deploy automated email/SMS flows for lifecycle marketing. Plan and execute Retail Support Tool Pilot and geo-targeted UGC programs. Build and maintain performance dashboards for DTC and Retail. Coordinate marketing campaigns with retail marketing calendars and sales teams.
