Senior Social Media Marketer, INBOUND

5+ years of experience in social media marketing. Exposure to influencer marketing and community engagement. Proven experience developing and executing creative social media campaigns. Strong proficiency in using analytics and KPIs to drive content strategy optimization. Demonstrated ability to write compelling copy for varied audiences. Excellent written and verbal communication skills. Experience in effectively managing and collaborating with external agencies, freelancers, and vendor partners. Strong stakeholder management skills. Experience collaborating across multiple departments. Experience managing complex, multi-faceted projects. High adaptability to new technologies and platforms. Experience with social media management platforms, analytics tools, and content creation software (Sprout Social, Canva, Descript, Frame.io, Adobe Creative Suite). Knowledgeable with AI tools for content creation, personalization, optimization, and production efficiency. Deep knowledge and passion for current social media trends, platform algorithm changes, and emerging content formats. Bold, creative, and innovative approach to marketing. Strong critical and strategic thinking skills. Proactive trend identification and rapid implementation of emerging social media features and formats. Expertise in short-form video content and trending social media formats.

Develop and execute organic social media strategy across LinkedIn, Instagram, TikTok, Facebook, and Twitter/X. Own the INBOUND social media content calendar from planning through publishing. Create compelling copy for all organic social posts. Coordinate visual asset production with creative agencies. Maintain organized creative asset libraries. Drive community engagement through proactive response management. Monitor and analyze performance metrics and deliver reporting. Partner with content, email, and paid media teams for cohesive messaging. Prepare and present campaign performance reports. Lead strategy sessions with external agencies. Support major launch coordination efforts. Oversee virtual event production. Lead strategic initiatives for user-generated content and creator partnerships. Source, contract, and manage creators. Write detailed creative briefs for creators. Coordinate creator enablement, logistics, and approvals. Develop content production strategies for events. Lead onsite social media execution during events. Partner with video and photo production agencies. Build shot lists for content capture. Coordinate with production teams for real-time content capture. Collaborate on sizzle reels and video production. Provide strategic feedback on creative drafts. Manage post-event content cutdown processes. Package and organize final assets. Develop content reuse strategies. Support content delivery for follow-up campaigns. Own end-to-end strategy and execution for community programs. Source, contract, and manage talent and partners for programs. Develop program briefs and marketing toolkits. Oversee budget management for programs. Own social performance dashboard management and analysis. Identify trends and recommend strategic optimizations. Create comprehensive wrap reports and executive recaps. Track campaign performance against KPIs.