Senior Performance & Growth Marketer

5-7 years running paid acquisition for consumer products at a startup or high-growth company Experience running paid acquisition for a DTC healthcare product or service Experience operating within regulated healthcare environments Proven ability to own and scale multi-channel acquisition Experience with Google, Bing, Meta, and Reddit Strong analytical foundation Experience writing ads, shaping landing page copy, and designing rapid experiments Ability to design, execute, and interpret A/B tests and experiments Experience working in healthcare Consumer marketing experience

Improve efficiency of DTC acquisition path Build consumer search strategies Turn insights into experiments for ad creative and landing page messaging Drive down CAC and improve conversion rates Identify and test new channels Partner with product and design to improve landing page performance Build simple reporting