Senior Growth Marketer, Lifecycle & Automation
165000 - 185000 USD per year
Company:TLDR
Location:United States, Canada
Languages:English
Seniority level:Senior, 3+ years
Experience:3+ years
Skills:
Data AnalysisA/B testing
Requirements:
3+ years of experience in B2B growth or lifecycle marketing, ideally within SaaS, media, or agency environments targeting marketers. Expert-level email marketing and copywriting skills. Proficient in HubSpot Marketing Suite. Familiar with outbound tools like Amplemarket, Outreach, or Apollo. Analytical and data-driven. Collaborative, proactive, and comfortable working cross-functionally in a lean team. Bonus: Ran own newsletter or portfolio showcasing writing and campaign work. Bonus: Startup or growth-stage background.
Responsibilities:
Design and execute new lifecycle marketing programs for inbound prospects and inactive customers. Segment and personalize messaging by audience. Build and optimize automated outbound sequences using tools like HubSpot and Amplemarket. Collaborate closely with Sales and RevOps to align data, reporting, and lead flows. Maintain marketing database hygiene and continuously improve audience segmentation. Develop experiments to test copy, timing, triggers and workflows to maximize engagement. Report on key lifecycle and conversion metrics to guide optimization and growth.
