Lifecycle Marketer (Contract)

Demonstrated experience in lifecycle marketing and marketing automation. Direct, hands-on experience setting up journeys and campaigns in Customer.io. Experience working in a B2C consumer fintech, lending, or similar industry is a strong plus. Strong copywriting skills for different channels and audiences. Analytical mindset with experience in A/B testing and performance reporting. Exceptional project management skills. Solid understanding of data segmentation for personalized user experiences. Familiarity with HTML and CSS for minor template adjustments is a plus.

Design and implement end-to-end customer journeys and campaigns in Customer.io across email, SMS, and push notifications. Write clear, compelling, and on-brand copy for all lifecycle marketing communications. Strategically segment user base for personalized messages. Execute A/B tests on subject lines, creative, and timing to improve performance. Analyze campaign results and key metrics for optimization. Collaborate with product and data teams to define customer events and triggers for automation. Maintain organized library of templates, audiences, and journey logic.