Manager, Lifecycle Marketing

5+ years experience leading multi-channel lifecycle marketing initiatives in a SaaS environment 3+ years experience leading people or teams Experience with Customer Engagement platforms (e.g., Braze, Iterable, Salesforce Marketing Cloud) Strong ability to use data to drive decisions with experience in tools like Tableau, Google Analytics, Looker, or similar Skilled in translating technical details into compelling narratives

Define and implement lifecycle marketing strategies Lead and support team members Develop, execute, and maintain marketing campaigns across owned channels Identify and segment customer groups Work with cross-functional teams Analyze customer data to inform campaign strategies Assist with content calendar planning Monitor and report on campaign effectiveness