Sr. Manager of eCommerce

7-10+ years in eCommerce or digital merchandising, ideally in a fast-paced DTC or CPG environment. Deep Shopify experience (5+ years), including working with custom templates and integrations. Strong command of eComm KPIs: conversion, bounce, AOV, CLTV, cart abandonment, site speed, etc. Experience owning digital merchandising strategy and testing frameworks (e.g., A/B, multivariate). Confident in analyzing performance data and distilling insights into action. Collaborative, solutions-oriented, and comfortable operating in a rapidly evolving environment. Subscription experience (e.g., ReCharge, Stay, Skio) is a plus. Familiarity with UX best practices and digital design principles.

QA the site 2-3 times daily to identify issues and friction. Monitor key analytics thresholds and flag abnormalities. QA new launches, landing pages, and feature updates pre and post-launch. Maintain oversight of site quality across devices. Own and execute updates in Shopify. Create and maintain a product and site experience roadmap. Collaborate with cross-functional teams to define product requirements. Develop detailed product documentation. Partner with UX/UI designers to develop customer experiences. Lead A/B testing and CRO initiatives. Champion a user-centric mindset. Prioritize and manage the digital product backlog. Manage timelines, resources, and cross-team coordination. Communicate product updates, roadmap progress, and performance insights. Track, analyze, and report on eCommerce performance metrics. Gather and synthesize feedback for product improvements. Identify opportunities to increase product adoption and customer engagement. Stay current on industry trends and technologies.