Conversion Rate Optimization Specialist

5+ years of experience executing A/B testing and personalization frameworks Strong understanding of web funnel performance Comfort editing HTML, CSS, and JavaScript Strong analytical skills to interpret data and monitor site performance Experience with Adobe Experience Manager website instrumentation Familiarity with Adobe Target, Mutiny, VWO and data visualization tools (GA4, Looker, Tableau, etc.) Proven collaboration with Marketing and Engineering teams Strong design sensibility, understanding of technical trade-offs, and awareness of B2B user behavior Effective communication skills across diverse teams and organizational levels

Execute a CRO roadmap built on data, insights, and hypotheses Configure, implement, and QA experiments using Adobe Target and personalization tools Optimize pages and forms to improve full-funnel performance Use user research and data to inform test concepts Assess test feasibility and recommend execution approaches Translate UX strategies and wireframes into test-ready variants Build, QA, and launch personalization experiments Define, monitor, and analyze success metrics for all experiments Share test results and insights with Marketing and cross-functional partners Manage testing timelines and backlog Ensure winning variants are implemented and scaled across the site