Digital Experience & SEO Specialist

2-5 years of B2B SaaS digital marketing, SEO, or web management experience. Strong proficiency with WordPress. Familiarity with SEO tools (SEMRush, Ahrefs, Search Console, etc.). Working knowledge of GA4, GTM, and digital tracking frameworks. Basic HTML/CSS skills for troubleshooting and QA. Experience applying AI or automation to digital marketing workflows. Strong organizational skills and ability to manage multiple projects. Must be able to work with Eastern Time zone overlap. A collaborative, curious, detail-oriented team player who owns execution end-to-end.

Manage CMS updates in WordPress (landing pages, blog posts, copy changes, template updates, QA). Build new pages using established templates and maintain consistency. Partner with cross-functional teams for web updates and campaign launches. Collaborate with agencies on new site builds, localization, and digital experiences. Lead modern SEO execution (metadata, structured content, keyword optimization, internal linking, tagging, schema). Use AI-assisted workflows for SEO auditing, content clustering, competitive research, brief creation, and optimization. Conduct SEMrush/Ahrefs reviews and implement recommendations. Apply AI tools to scale SEO execution and improve content relevance. Own CRO and UX optimization (form fills, navigation, load time, mobile readiness). Manage and optimize digital experience platforms (Qualified, Navattic, Wistia). Experiment with personalization, chat optimization, and AI-enhanced testing. Ensure analytics and tagging accuracy in GA4 and GTM. Support campaign launches with high-quality landing pages. Collaborate with other platform owners for consistent cross-channel execution. Manage and update Mattermost’s profile pages on G2, Capterra, and other review platforms. Maintain accuracy, speed, and operational excellence across all owned digital touchpoints.