Oversee CRM and GTM infrastructure, ensuring high adoption, strong data quality, accurate pipeline management, and efficient workflow automation. Optimize institutional GTM workflows in partnership with Operations, Compliance, and Product. Lead sales analytics by developing dashboards, producing performance insights, and supporting forecasting, scenario planning, and territory coverage strategies. Support sales enablement by creating playbooks, client-facing collateral, and battlecards. Collaborate with Sales, Marketing, BizOps, Finance, and Product teams to align metrics, reporting frameworks, and operational goals. Mentor and supervise a team of analysts, providing direction, support, and professional development opportunities.