Director of Performance Marketing

7+ years performance marketing experience in ecommerce or consumer brand environment Proven track record scaling paid media programs and managing multi-million dollar budgets Deep experience with Meta Ads Manager, Google Ads, and platform analytics tools Strong command of testing frameworks, attribution, and funnel strategy Experience managing creative pipelines for paid social and video assets Agency management or in-house leadership experience required Highly analytical and structured communicator with strong business judgment Ability to drive clarity, alignment, and accountability across teams

Own paid media strategy across Meta, Google, TikTok, YouTube, and emerging platforms Develop and drive an acquisition roadmap tied to drop calendar and growth goals Set KPIs, track CAC, ROAS, and LTV, and optimize for efficiency and scale Build experimentation frameworks across creative, targeting, audience segmentation, landing pages, and funnel stages Serve as primary point of contact for external media agency Ensure agency receives timely creative assets, briefs, and performance direction Conduct weekly performance reviews and hold partners accountable to strategy, KPIs & pacing Manage contracts, budget pacing, and quarterly planning Manage lifecycle and email agency to improve retention and repeat purchase Partner with creative and social teams to develop performance-first concepts Build feedback loops between paid performance, organic social, and product storytelling Translate data into creative briefs and iterate rapidly on winning formats Coordinate content needs for paid assets ahead of launches and seasonal moments Own weekly, monthly, and quarterly performance reporting Forecast spend, revenue, and growth targets Track budget and optimize allocation across channels and campaigns Provide insights to leadership to inform growth decisions Partner with ecommerce and product teams to align on drop cadence and conversion goals Collaborate with creative on asset planning and ideation Work with the operations team to ensure demand aligns with supply and inventory planning