Marketing Coordinator

Bachelor’s degree in Marketing, Communications, Business, or related field. Up to 2+ years’ experience in marketing operations, campaign coordination, or content marketing within a B2B environment. Familiarity with marketing automation tools (e.g., Marketo, HubSpot, Pardot). Familiarity with CRM systems (e.g., Salesforce). Experience supporting multi-channel campaigns and managing campaign assets from concept to launch. Strong organizational and project management skills. Detail-oriented and quality-driven with strong proofreading and QA skills. Proficiency in Excel and comfort working with data-driven metrics.

Coordinates end-to-end execution of integrated B2B campaigns (email, social, digital ads, events). Partners with content marketing and design teams for asset traffic, versioning, and on-brand execution. Supports campaign setup in marketing automation and CRM platforms. Manages campaign calendars, asset libraries, and content repositories. Assists with publishing and updating digital assets through CMS or marketing automation tools. QAs content, links, and creative across all campaign assets prior to launch. Tracks and reports on campaign performance and provides insights for optimization. Manages timelines, deliverables, and priorities in marketing project management tools. Collaborates with demand generation, product marketing, and creative teams. Coordinates reviews, feedback, and approvals between stakeholders. Partners with Product Marketing, Sales and RevOps teams for lead routing and reporting accuracy. Maintains and updates marketing databases for cleanliness and compliance. Ensures data hygiene and segmentation integrity within marketing automation and CRM platforms. Ensures campaign tracking and attribution accuracy. Supports integration and maintenance of marketing tech tools. Documents processes and contributes to improving operational workflows.