Growth Marketing Engineer
Company:FairMoney
Location:India, South Africa, Nigeria, CET
Languages:English
Seniority level:Middle, 3-5 years
Experience:3-5 years
Skills:
PythonSQLData AnalysisJavascriptFirebase
Requirements:
3-5 years in growth marketing, analytics, or MarTech engineering. Hands-on experience with Adjust, AppsFlyer, Firebase, GA4, GTM, Segment, Meta SDK, TikTok Pixel. Strong understanding of attribution, SKAdNetwork, and event flows. SQL / BigQuery familiarity. Python / JS automation skills (bonus). Strong cross-functional collaboration.
Responsibilities:
Own end-to-end setup and maintenance of MMPs (AppsFlyer / Adjust / Firebase). Ensure accurate attribution across app, web, and offline channels. Design and manage deep linking, deferred deep linking, and web-to-app flows. Implement server-to-server postbacks, SKAdNetwork, and privacy-compliant tracking. Standardize event taxonomies and support BigQuery pipelines. Build and maintain growth dashboards. Monitor for tracking breaks, discrepancies, and data drift. Conduct cohort analysis, LTV studies, and CAC diagnostic. Support campaign testing and API-based automation. Run A/B tests across creatives, audiences, and channels. Automate budget pacing, performance alerts, and creative tracking. Align events with product and risk milestones. Own the MarTech stack (MMPs, SDKs, CRM tools, tag managers). Manage Conversion API integrations. QA tracking during app releases.
