Director of Paid Media

7+ years of experience in Paid Media, with proven success in scaling DTC brands. Deep expertise in Meta Ads and Google Ads. Familiarity with TikTok and emerging platforms is a plus. Strong analytical skills with experience managing budgets at $1M+/month. Proven track record of unlocking and scaling new acquisition funnels. Experience leading creative strategy, testing frameworks, and performance optimization.

Forecast budget allocation per channel and funnel based on efficiency targets and scale goals. Manage and adjust budgets daily for maximum ROI and efficient spend allocation. Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels. Execute daily campaign management and optimization using a refined SOP. Lead a structured testing program across platforms. Own weekly performance analysis for the creative testing framework. Provide weekly & monthly creative insights. Lead Creative Strategists to drive data-backed creative iterations. Continuously assess funnels using key variables to optimize targets. Identify and exploit scaling advantages. Collaborate with CRO to design and deploy A/B tests. Design and document cross-functional workflows. Maintain up to date SOPs for all creative and media buying processes. Implement continuous process improvement.