Group Director, Paid Media Strategy

10+ years of experience working in paid media advertising within an agency environment. Multi-channel experience preferred (search, social, programmatic). Direct experience working within the ISP vertical. 3+ years of experience in a management role. Proven track record in developing, analyzing and storytelling on full-funnel campaigns. Strong background in running cross-channel client engagements in an account leadership role. Demonstrated expertise in working closely with client’s additional agency partners. Experience working with analytics teams on granular program tracking and performance dashboard creation. Exceptional oral, written, and interpersonal skills. Experience leveraging AI to automate and improve workflows. Effective time management and project management skills. Bachelor’s degree in marketing, Communications, or related field.

Lead integrated marketing solutions across a large Internet Service Provider. Lead and mentor a pod of strategists. Shape audience insights and develop media mixes. Ensure creative strategy and full funnel measurement strategies are optimal. Partner directly with senior clients to solve complex business challenges. Balance executive-level client engagement with hands-on team leadership. Collaborate across departments to scale best practices. Elevate strategic thinking and build strong client relationships. Drive strategic ideation and innovation. Spearhead collaboration of internal channel leaders on thought leadership. Partner with VP on strategic new business initiatives. Assist in forecasting department hours and budget. Empower direct reports through coaching and development.