Marketing Program Manager

Minimum of 7 years of program management, or related function like growth marketing, in either an agency or B2B technology company Minimum 5 years of acquisition planning and go-to-market experience Excellent analytical skills that drive insights and performance marketing Familiarity with agile marketing and running in two-week sprints Excellent communication skills and the ability to manage stakeholder expectations Familiarity with ChatGPT or other AI tools for creating program calendars Experience with HubSpot, including content management and marketing automation, would be an asset Ability to lead through influence and work collaboratively in a fast-paced environment

Driving new business through data-driven growth strategies focused on customer acquisition, activation, and retention Producing customer nurture programs that generate upsell and cross sell opportunities within our customer base Managing the research, planning, execution, and measurement of marketing campaigns Producing reports and tracking performance against goals and budget Liaising with product teams on go-to-market strategies and execution Managing promotional set-up, reseller sign-up, analytics, and reporting for MDF programs with registry partners Orchestrating program timing to ensure effective execution and avoiding campaign fatigue with contacts. Generating reports and analysis of program effectiveness and delivering regular updates to key stakeholders