Paid Performance Manager, Google
Company:LP Careers Page
Location:United States
Languages:English
Seniority level:Senior, 4+ years
Experience:4+ years
Skills:
Data AnalysisTableauMicrosoft ExcelA/B testing
Requirements:
4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube). Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets. Ability to write compelling ad copy and collaborate on creative asset development. Exceptional collaboration and communication skills.
Responsibilities:
Own campaign performance end-to-end, including pacing, reporting, and results. Source and manage creative, including writing ad copy and partnering on development. Plan, launch, and optimize campaigns with precise strategy, targeting, and bidding. Continuously monitor and optimize campaigns to drive higher CTR, reduce CPA, and maximize ROAS. Document tests and campaign changes, sharing wins and learnings. Collaborate with business leads, account managers, and yield partners. Leverage competitive research to identify new growth opportunities. Serve as an internal subject matter expert on Google Ads strategy.
