Paid Media Manager, Google

4+ years of hands-on experience planning, managing, and optimizing Google Ads campaigns (Search, Display, Demand Gen, Performance Max, YouTube) with revenue/ROAS as the primary KPI. Proven ability to manage large-scale budgets ($20M+/year) and consistently meet ROAS and revenue goals independently. Strong analytical skills with proficiency in Looker, Tableau, or equivalent BI tools, plus advanced Excel/Google Sheets (Pivot Tables, VLOOKUPs). Ability to write compelling ad copy and collaborate effectively on creative asset development. Exceptional collaboration and communication skills, with a track record of influencing cross-functional partners to drive results. Demonstrates deep knowledge of the Google Ads ecosystem and independently optimizes complex campaign structures. Takes full ownership of data-driven decision-making, proactively identifying trends, risks, and opportunities. Holds accountability for managing multiple campaigns and shifting priorities. Meets deadlines reliably, adapts quickly to change, and ensures nothing falls through the cracks in a fast-paced environment. Owns role in cross-functional success by partnering effectively with yield, business leads, and creative teams. Proactively pursues performance improvements and stays ahead of platform and industry changes. Delivers clear, concise, and impactful communication to peers and leadership. Takes responsibility for thriving in a dynamic, test-and-learn environment.

Drive growth and profitability of FinanceBuzz’s paid media portfolio. Own strategy, execution, and optimization of Google Ads campaigns. Manage a large-scale budget ($20M+/year). Maximize ROAS and revenue while continuously testing, learning, and scaling across campaign types. Own campaign performance end-to-end: pacing, reporting, and results. Source and manage creative like a performance marketer. Proactively write ad copy, partner on creative development, and maintain an organized asset library. Plan, launch, and optimize campaigns with precision. Continuously monitor campaign health and aggressively optimize to drive higher CTR, reduce CPA, and maximize ROAS. Document all tests and campaign changes, sharing wins and learnings. Collaborate with business leads, account managers, and yield partners. Leverage competitive research and intelligence tools to map the vertical landscape and uncover new opportunities. Serve as the internal subject matter authority on Google Ads strategy.