Senior Manager, Google Paid Media

Proven success profitably scaling multi-channel Google paid media campaigns across Search, Performance Max, YouTube, Display, Discovery, and Demand Gen spanning multiple verticals. Deep analytical expertise with BI tools (Looker, Google Analytics, etc.) plus advanced Excel/Google Sheets skills (pivot tables, VLOOKUP, etc.). Experience leading cross-channel growth strategies and building high-performing paid media playbooks for Google’s full ecosystem. Ability to leverage audience, creative, and bidding strategies to control front-end acquisition costs while maximizing down-funnel value and advertiser quality metrics. Demonstrated platform ownership with a track record of delivering aggressive scale and ROAS goals across Google Ads. Exceptional communication and collaboration skills; able to influence decision-making across creative, analytics, and executive teams. Leadership experience mentoring and developing paid media teams. 6+ years managing large-scale digital media portfolios in affiliate marketing or lead generation ($20M+/year), including 2+ years in a leadership or people management role.

Own paid media performance across Google Ads channels (Search, PMax, YouTube, Display, Discovery, Demand Gen). Deliver consistent growth in spend and profitability, meeting or exceeding channel ROAS and your own margin targets towards aggressive YoY growth goals. Mentor paid media manager, developing their strategic thinking, analytical rigor, and cross-functional skills with the intention to manage them once you master the business. Partner with creative & yield teams to align your own ad copy messaging, landing page experience, and testing strategies that improve CTR, CVR, and ROAS. Build scalable frameworks for campaign testing, data analysis, and creative iteration within Google’s automation and audience systems. Drive cross-functional collaboration to ensure Google paid media investments integrate with the broader company growth strategy. Identify and champion new Google platform opportunities, betas, and expansion strategies. Enhance the existing Launch Potato’s Google media-buying playbooks to improve operational efficiency and data-driven decision-making.