Digital Marketing Specialist
Company:Prime System Solutions
Location:South Africa, EST
Languages:English
Seniority level:Middle, 3+ years
Experience:3+ years
Skills:
Google AnalyticsA/B testing
Requirements:
3+ years of experience fully owning and managing large-scale paid search campaigns on Google Ads and Bing Ads. Proficiency in tools like Google Ads, Microsoft Ads, Meta Ads Manager, and related platforms (Google Analytics, Google Tag Manager, etc.). Strong understanding of PPC campaign management, including keyword research, ad copywriting, bid management, and conversion tracking and attribution. Demonstrated analytical capabilities and the ability to present data clearly and concisely. Ability to draw actionable insights out of large sets of data with the use of Excel. Data-driven and goal-oriented.
Responsibilities:
Develop, manage, and optimize Paid Search (Google + Bing), and Google Demand Gen campaigns. Conduct keyword research and competitive insights. Manage and optimize all campaigns and bidding strategies. Utilize internal data analytics tools to track key performance metrics. Implement A/B testing for ad creatives, copy, and landing pages. Glean insights from campaign data and provide actionable recommendations. Identify and capitalize on emerging opportunities.
