Search Engine Optimization (SEO) Specialist

2-4+ years hands-on SEO execution (traditional + local). Technical SEO familiarity: Screaming Frog, indexing, speed, architecture. Proven ranking improvements for local/service-based businesses. GBP optimization, citation management, Maps Pack ranking. Proficiency with: SEMrush, Screaming Frog, BrightLocal/Local Viking/Search Atlas, Google Analytics & Search Console, WhiteSpark, Loganix. Strong written English, attention to detail, organized execution. Familiarity with SOP-driven workflows. Content brief support & keyword research. Basic HTML/CSS understanding.

Execute SEO onboarding and recurring tasks: technical audits, architecture checks, indexing fixes, page speed improvements, content audits. Perform Local SEO setup and optimization: NAP workbook, competitor/SERP research, Google Business Profile optimization, local rank tracking. Manage citations and directory listings: audit, update, build citations; submit to aggregators; optimize listings. Support on-page SEO and content updates: update titles, H1s, meta descriptions, schema, internal linking; optimize location/service pages; Screaming Frog crawls. Monitor reviews and reputation management: set up GHL snapshots, monitor reviews, flag negatives. Handle backlink tasks: submissions, directories, outreach follow-ups, documentation, monthly quotas. Monitor performance and reporting: track rankings, traffic, GBP metrics, citations; detect issues; prepare reporting data.