Create digital marketing strategies tied to client's overall marketing plans Research client challenges and execute annual strategies Act as the main point of contact for clients, focusing on building relationships and trust Develop innovative assets through content gap analysis, competitive & audience analysis, keyword research, and SERP landscape analysis Share campaign success using analytics platforms like Google Analytics and Adobe Work cross-functionally with PPC, Analytics, Content, and Design Leverage AI tools to drive efficiencies and test/share learnings Design, test, and refine AI-driven workflows integrating SEO, analytics, and content Document and share workflows across the team, creating templates/playbooks Experiment aggressively and iterate on solutions