Senior AEO & SEO Manager

5 years of experience in SEO, content optimization, or technical marketing Deep understanding of on-page, off-page, and technical SEO best practices Familiarity with emerging AI platforms and their role in shaping discovery Strong proficiency in SEO tools like Google Search Console, GA4, Ahrefs, or Semrush Ability to derive insights from data and translate them into clear, actionable recommendations Cross-functional collaboration skills with content, design, and engineering teams

Own and evolve Zip’s organic search strategy, including traditional SEO and AI-powered discovery Build and prioritize a quarterly SEO + AEO roadmap Lead keyword, intent, and entity analysis Develop strategies to increase Zip’s visibility across AI platforms Drive initiatives to produce engaging SEO and AEO-optimized content Collaborate with marketing, design, and product teams to optimize campaign landing pages and blog content Monitor search performance and report on rankings, traffic, and conversions Stay ahead of trends in AI search behavior, algorithmic shifts, and evolving SERP features Experiment with tools and frameworks to optimize Zip’s content for LLMs, semantic relevance, and conversational prompts