Demonstrated years of experience in SEO with a proven track record of delivering measurable results Proficiency in GA4 for analysis, reporting, and insights Familiarity with SEO tools such as Google Search Console, Google Tag Manager, Ahrefs, ScreamingFrog, and similar Understanding of HTML and JavaScript basics for on-page optimisation Ability to work with minimal oversight, proactively identifying solutions and moving projects forward Analytical mindset, with a balance of creativity and experimentation Curiosity about the future of search and the role of AI, with willingness to invest time in learning and testing new approaches