51020352875 - Applovin Media Buyer
Company:Activate Talent
Location:Philippines, South Africa, India, Brazil, Argentina, Colombia
Languages:English
Seniority level:Middle, 3-5+ years
Experience:3-5+ years
Skills:
Data AnalysisA/B testing
Requirements:
3–5+ years of hands-on experience managing AppLovin campaigns, ideally for CPG food and beverage brands. Proven ability to drive positive ROI/ROAS through mobile and in-app advertising. Strong analytical skills with proficiency in campaign tracking, attribution, and performance metrics. Experience in creative testing, scaling campaigns, and optimizing for installs, engagement, and purchases. Excellent communication skills with the ability to translate data into actionable recommendations.
Responsibilities:
Plan, launch, and manage end-to-end AppLovin campaigns for CPG food and beverage brands. Optimize campaigns using advanced targeting, bidding, and segmentation strategies to drive installs, engagement, and conversions. Monitor and analyze performance through AppLovin dashboards, analytics tools, and attribution data. Collaborate with creative, product, and analytics teams to test ad creatives, messaging, and landing pages. Conduct A/B tests and iterative optimizations to improve ROAS, CPI, CTR, and LTV. Stay updated on AppLovin platform features, mobile advertising trends, and CPG consumer behavior. Develop comprehensive performance reports and present actionable insights.
