Lead requirements gathering and documentation for Salesforce initiatives, including Customer Experience portal and Service Cloud capabilities. Act as the subject matter expert for Salesforce enhancements, configurations, and integrations. Refine and groom user stories with Salesforce-specific acceptance criteria. Collaborate with stakeholders to define scope, priorities, and business challenges. Translate business needs into actionable technical requirements, focusing on Salesforce flows, automation, and reporting. Support Agile ceremonies such as sprint planning, stand-ups, and retrospectives. Maintain comprehensive documentation, emphasizing Salesforce architecture and objects. Identify opportunities for process improvement and automation within Salesforce and related platforms.