Own the portfolio story across VDR, Board, and Vault. Define clear positioning and messaging for each product. Keep narratives current as markets and products evolve. Design and run a simple, tiered launch framework. Set clear checklists and timelines for launches and updates. Manage two product marketers, setting goals and priorities. Coach the team on research, positioning, writing, and stakeholder management. Build a culture of clear thinking, simple language, and bias to action. Run regular customer and prospect interviews. Own competitive and market intelligence. Feed structured input into product strategy, pricing, and roadmap decisions. Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling. Ensure enablement is easy to find, up to date, and used. Partner with Sales leadership on training sessions. Provide sharp product narratives and briefs for campaigns. Validate that campaigns accurately reflect product reality and customer value. Measure impact of launches and key campaigns.