Director of Product Marketing

Posted about 1 month agoViewed
United KingdomFull-TimeB2B SaaS
Company:Ideals
Location:United Kingdom
Languages:English
Seniority level:Director
Skills:
LeadershipPeople ManagementProduct ManagementCross-functional Team LeadershipProduct DevelopmentStrategyMentoringStakeholder managementSaaSMarket Research
Requirements:
Solid experience in B2B SaaS product marketing, including launches and ongoing adoption work. Proven track record working closely with Product and Sales to bring products to market and support revenue growth. Experience managing or mentoring product marketers. Strong writing skills. Comfortable talking to customers and prospects. Structured thinker who can design frameworks and use them day-to-day. Confident working across time zones and cultures in a remote-first environment. Experience in secure collaboration, fintech, legal/transaction services, or other high-stakes B2B environments (nice to have). Background in pricing/packaging or solution/portfolio marketing (nice to have).
Responsibilities:
Own the portfolio story across VDR, Board, and Vault. Define clear positioning and messaging for each product. Keep narratives current as markets and products evolve. Design and run a simple, tiered launch framework. Set clear checklists and timelines for launches and updates. Manage two product marketers, setting goals and priorities. Coach the team on research, positioning, writing, and stakeholder management. Build a culture of clear thinking, simple language, and bias to action. Run regular customer and prospect interviews. Own competitive and market intelligence. Feed structured input into product strategy, pricing, and roadmap decisions. Own the core sales story: pitch decks, one-pagers, talk tracks, battlecards, and objection handling. Ensure enablement is easy to find, up to date, and used. Partner with Sales leadership on training sessions. Provide sharp product narratives and briefs for campaigns. Validate that campaigns accurately reflect product reality and customer value. Measure impact of launches and key campaigns.
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