Senior Director of Product Marketing
Company:
Location:United Kingdom
Languages:English
Seniority level:Director, 8+ years
Experience:8+ years
Skills:
LeadershipArtificial IntelligenceData AnalysisMachine LearningPeople ManagementProduct ManagementSalesforceGoogle AnalyticsCross-functional Team LeadershipStrategyProduct AnalyticsCommunication SkillsAnalytical SkillsCollaborationMentoringStakeholder managementCustomer SuccessCoachingMarket Research
Requirements:
8+ years of B2B SaaS product marketing experience 3+ years of people management experience Mastery of core PMM functions (segmentation, positioning, launches, enablement, competitive intel) Ability to connect PMM strategy to business outcomes (pipeline, adoption, revenue) Track record of leading successful launches with measurable impact Strong analytical, storytelling, and executive communication skills Hands-on experience with tools like Salesforce, Gong, Pendo, Amplitude, Seismic, and Marketo Curiosity and conviction around applying AI in marketing
Responsibilities:
Own segmentation, ICP, and persona development. Develop compelling positioning and messaging. Align Sales, Product, and Marketing on GTM strategy. Expand AI-driven competitive intelligence. Build and operationalize a scalable launch framework. Partner with Product on roadmaps and campaigns. Define and measure launch success. Champion AI adoption within PMM. Redesign workflows with AI as a co-pilot. Build repeatable systems for a global team. Coach and grow a high-performing PMM team. Partner with functional leaders to drive revenue. Represent the voice of the customer.
