Marketing Analytics & Optimization Specialist

6+ years of experience in marketing analytics, growth analytics, performance optimization, or a closely related data-driven role Strong analytical and pattern-recognition skills Hands-on experience with analytics tools such as Mixpanel, Amplitude, Google Analytics, App Store Connect, Firebase, Looker, etc. Demonstrated ability to connect marketing activity to product outcomes: downloads, signups, retention, monthly active users, and measurable growth Experience running A/B tests and evaluating creative performance across channels Ability to translate complex data into clear recommendations, prioritizations, and strategies Strong communication skills Comfort working with both quantitative and qualitative signals Familiarity with marketing funnels, attribution, and user acquisition concepts Curiosity about technology & users Familiarity with experimental design (A/B tests, analysis methods, etc.) Growth & analytics expertise Strategic thinking Communication clarity Independent, proactive, biased toward action

Analyze performance across all channels Track performance across socials, websites, App Store listings, campaigns, and channels Build dashboards and reporting systems Connect marketing activity to user growth Drive data-informed decisions Design + messaging optimization Continuous experimentation Weekly reporting