Search Optimization Specialist

3-5 years of hands-on experience in technical SEO implementation and strategy. Proven expertise in schema markup and structured data. Proven expertise in technical audits, crawl management, and site architecture. Proven expertise in SEO analytics and reporting (e.g., GA4, Search Console). Demonstrated experience in ASO strategy and execution, including metadata optimization and competitive performance tracking. Experience presenting SEO/ASO strategies and findings directly to clients. Practical experience with AI-driven SEO and ASO tools (e.g., Surfer SEO, NeuronWriter, AppTweak, Sensor Tower, ChatGPT). Strong analytical and problem-solving skills. Excellent written and verbal communication skills, including client-facing presentation. Passion for testing and integrating AI into search optimization workflows.

Lead and implement technical SEO projects, including audits, on-page improvements, schema markup, and crawl budget optimization. Drive ASO strategies for app marketplaces. Translate complex SEO/ASO findings into actionable insights. Support strategy and account teams in client presentations and performance reviews. Optimize app metadata, visual assets, and manage review strategies. Conduct keyword research and competitive analysis using AI-enhanced and traditional tools. Investigate and respond to the impact of LLM-based search experiences. Manage and optimize AI-powered workflows for search optimization. Align SEO/ASO efforts with Paid Media and Earned Media strategies. Manage multiple optimization projects in parallel. Monitor and maintain accuracy and brand alignment of AI-generated content. Continuously evaluate emerging AI-powered platforms.