Web Marketing Manager, CRO

4-7 years of hands-on conversion rate optimization (CRO) experience for large-scale consumer websites Significant experience with WYSIWYG website conversion and experimentation tools (e.g., Optimizely, Crazy Egg, or similar) Comprehensive knowledge of A/B testing, multivariate testing, and personalization Proven track record of turning customer insights and behavioral data into tactics that deliver measurable improvements in conversion Strong analytical skills and proficiency with web analytics Experience working with large site footprints and navigating complex, multi-step conversion paths Knowledge of key marketing and acquisition channels

Own the CRO strategy and experimentation roadmap for Instacart’s web surfaces Design, implement, and analyze A/B, multivariate, and personalization tests Translate customer insights and funnel analytics into prioritized hypotheses and test plans Partner with SEO, marketing technology, paid media, product, design, analytics, and data science to ensure CRO best practices are embedded Build and maintain a healthy cadence of experiments Improve conversion outcomes for both organic and paid traffic surfaces Create and evangelize CRO playbooks and documentation