15+ years' experience in demand generation, event marketing, or integrated campaign leadership in B2B SaaS or enterprise technology Proven people leadership skills Proven track record in building and executing multi-channel campaigns Strong understanding of ABM strategy, field marketing, and event-driven demand acceleration Proficiency with marketing automation and analytics tools (e.g., Marketo, Salesforce, Demandbase, Google Analytics) Demonstrated ability to lead teams and manage cross-functional collaboration at scale