Director of Brand (Remote)

8+ years in brand, brand marketing, or integrated strategy roles Clear track record of shaping or owning a brand platform Direct experience leading integrated campaigns Experience with agency management and creative evaluation Ability to operate in a lean environment Must be hands on and comfortable building with constraints Strong grasp of brand measurement, brand research Experience in consumer facing categories Exceptional communication skills High standards for creative and design quality Comfortable working cross functionally with product, design, growth, and customer experience Product marketing, UX writing, or hands on experience shaping positioning (nice to have) PR and communications experience (nice to have) Prior work on challenger brands (nice to have) Agency side strategy or creative background (nice to have) Bilingual (English/French) is a plus

Build and lead PolicyMe’s brand strategy Own and evolve the brand platform Define a consistent system for message architecture Own the brand budget, manage agencies Lead integrated campaigns Develop sharp briefs tied to business problems Run the full campaign cycle Manage agency relationships Partner with the Director of Growth Marketing Elevate the quality of every customer facing touchpoint Work with design and product on website structure, messaging, and polish Review and improve product copy Ensure all new experiences reflect our brand Identify and activate under leveraged channels Own brand measurement and accountability Establish a brand measurement framework Tie brand work to conversion, trust, and customer level outcomes Set quarterly OKRs Drive cross functional alignment Co lead a cross functional brand council Help articulate and socialize PolicyMe’s brand story internally Build rituals and systems